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Monday, November 11, 2013

Help Stop Children Smoking with Standardised Packaging #packetracket


Our video showing how children respond to branded cigarette packs gives you an idea of how powerful this glamorous tobacco packaging can be SEE HERE and there is strong evidence that removing glitzy designs from cigarette packs makes them less attractive to children. 

Plain, standardised packaging won't stop everyone from smoking – but it will give millions of children one less reason to start.
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What does ‘standardised packaging’ actually mean?
Plain standardised packaging means all cigarette packs will look the same. They are packaged in a standard shape without branding, design or a logo:

  • Health warnings will remain
  • Brand names will be in standard type face, colour and size
  • The shape, colour and method of opening the packet will be standardised
  • The duty paid stamp will remain with covert markings that show the pack is not counterfeit
  • Cigarette packs are also standardised in size and colour

So, rather than having lots of different, glitzy types of packaging like these....
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...all cigarette packets will look like this:

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Sharon x

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