Publishers wait to see which offbeat
title heads the yuletide bestsellers list
Meerkats have inspired a cult which saw books on fictional
animals top the Christmas bestsellers list. Photograph: Patrik
Stollarz/AFP/Getty Images
When Meerkats Turn Bad; 101 Uses for a Dead Meerkat;
Where's the Meerkat? – drawn by the success of last year's surprise Christmas hit, the
fictional meerkat memoir The Simples Life, publishers have been piling into the
market for meerkats in an attempt to find this year's quirky bestseller.
"Those books made everyone stand up and say: 'Wow, there is a lot of money to be made here – let's try and publish something to capture imaginations and get sales to a similar level,'" said Philip Stone, charts editor of The Bookseller. Last year, he added, £37m was spent on humour books in the UK, with 40% of that figure arriving in December alone.
Despite publishers' efforts – When I Were a Meerkat
is another of this year's 16 meerkat titles, while Knitted Meerkats is lined up
for 2012 – just one meerkat book is in the book charts in the week before
Christmas: Where's the Meerkat? which racked up sales of more than 20,000 copies
in a week and sits ahead of titles by Jeremy Clarkson, Alan Sugar and Paul Scholes. "It's
just meerkat madness," said Stone.
Along with Where's the Meerkat?, in 15th place and
rising in The Bookseller's top 50, bookseller Foyles pointed to The Greatest
Gift, Philip Van Doren Stern's 1943 novel on which It's a Wonderful Life was
based, as an unexpected bestseller. "It's going very, very well indeed," said
spokesman Jonathan Ruppin —and to The Etymologicon, a "circular stroll through
the hidden connections of the English language". Penguin's collection of local
newspaper headlines, Whitstable Mum in Custard Shortage, is also selling well,
the publisher said, while Waterstone's tipped Jack
Seely's 1934 story of his thoroughbred war horse, Warrior, recently republished,
as another dark horse.
"Steve Jobs's
biography, though, is one to highlight – I don't think anybody thought it would
do as amazingly as it has done. It's outselling James Corden and Lee Evans for
us. Jobs is obviously a massive figure but it's an incredibly fat biography of a
businessman, and they don't always sell like that. Stone said a host of books
based on terrible responses to exam questions — F in Exams, School Fail, Must
Try Harder – were also selling strongly, but agreed with Howells that this year
has seen no stand out quirky hit. "Publishers have been keen to grab a slice of
the pie. In the last five years they've published more and more gifty books ...
there are now more quirky books than ever before, and sales are being shared
between all these different books so I think it's unlikely one will stand out
this year."
Alison Flood
guardian.co.uk,
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