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Voted a Book Reviewer Yellow Pages 'Top 10 Book Reviewer 2015'
*Publisher’s Note: 'Beck Valley Books is an influential book review site and book tour host.'
I wrote my first eBook in 1991. In those
days, like today, it wasn’t hard to do if you had something to say and a
computer to produce it. But what was
hard, was marketing those early eBooks. Even if you advertised the book on a
service like CompuServe, Prodigy or AOL, how would you ever find people willing
to tell other people about your book?
I “discovered” the Book Reviewer Yellow Pages more than five years ago; April 29, 2011
to be exact (then called The Indie Book
Review Yellow Pages). Newspapers and magazines were still employing book
reviewers and “book bloggers” were considered an anomaly, given the same
respect that big publishers were giving the new-fangled eBook formats like
Fast forward to today and those same
reviewers—if they are still writing reviews—most likely have started a blog (and
in fact might even be in this book). An indie author trying to get reviewed by
a traditional media outlet is an exercise in futility. It’s also fair to say
that eBooks have made the big publishers huge profits and now form a permanent
part of their publishing operations.
Book blogging today has grown into a
serious business. It is a necessary marketing tool to promote books and Christy
Pinheiro-Silva’s Book Reviewer Yellow
Pages—now in its sixth edition—is the definitive guide to this informal
network of book reviewers.
Collectively they rival the promotional
power of the large circulation newspapers and magazines. Individually they can
help niche books break-out to a wider audience. And that’s what book marketing
is all about: helping thousands of small products in scores of categories seek and
find their own passionate audience.
How I met Christy is a testament to modern
book marketing, itself a lesson for new publishers. As a long-time reader of
the pioneering eBook news website Teleread.com, I came across an article saying
that her second edition was available for free. Free is still a popular way to
connect with readers but in 2011 it was the fastest, sure-fire way to get your
name and book noticed. Everyone had Kindles to fill-up and as a book marketer
and author, who couldn’t use a free directory?
By the time the fourth edition was
published in 2013 it had grown to a 778 page tome. Seeing an opportunity for
constructive feedback, I took to Amazon reviews to voice my ideas about what
makes this guide book so important for my clients, and where I thought it could
be improved. I’m happy to say that Christy read that review, contacted me, and
took many of those suggestions to heart.
Here are the two things you should know
about the Book Reviewer Yellow Pages:
1.It defines a standard of etiquette. Christy’s
10 rules for author etiquette should be required reading for every author,
regardless of whether or not book bloggers are part of your marketing mix. I
confess it is so solid that I based a section of my own book, Successful eBook Publishing (Sellbox,
2012) on her advice. The blogosphere would be a better place if every author
took her admonitions to heart in all their book promotion interactions.
2.It codifies the essential facts about a book blogger, so you don’t
have to. Shouldn’t we be able to just “Google” book
bloggers and fire off emails to reviewers? Nope. In reality it isn’t that easy.
Trying to find the pertinent information so you can approach the reviewer who
is right for your book (see point 1) is going to take you hours! There are no standard website designs for review websites,
and you will need to visit each one (again, see point 1). Here is where the Book Reviewer Yellow Pages shines. Your
small investment will pay big dividends in saving time in finding the relevant
reviewers, and their contact information.
But one thing still remains the same, as it
did for me in 1991. You simply must get people talking about your book if you
are ever going to be a successful author. A book no one talks about is even
worse than a book that doesn’t make money.
And that’s where this wonderful community
of book bloggers comes into play. Let the Book
Reviewer Yellow Pages be your Michelin Guide to the Wild West World of book